prima pagina › What is the role of the 2% stipulation in organizations?
What is the role of the 2% stipulation in organizations?
The 2% stipulation can contribute to the financial viability of an organization and represents a way of attracting funds.
Moreover:
* it can represent an occasion to promote the organization
* it can contribute to the creation of a tighter relation with the community
* it can help the organization in other ways of attracting funds (contributions from individuals)
* it can help the organization in gathering volunteers campaigns
* it can contribute to the organization’s credibility
What does the organization that wants to collect the 2% have to do?
Step 1. Plan!
* What does it want to use the 2% for?
* From whom does it want to collect the 2%?
Step 2. Prepare!
* Is there a person responsible for the 2%?
* Does it have files prepared for the ones that ask for more information?
* Is there someone that can answer efficiently and pertinently to the questions?
* Is there an annual report for the previous year?
Step 3. Work!
* Are you known by the people from whom you want to collect the 2%?
* Do you know what the most efficient ways to get to the target group are?
* What are the most efficient messages for the target group?
* What funds do you have in order to unfold a 2% campaign?
* What volunteers do you have for this 2% campaign?
* Who can help you in this 2% campaign- the media, economic agents in public places, opinion leaders, etc?
Step 4. Ask for 2%!
* Have you asked for the 2% first of all from the ones around you: the members of the organization, employers, the members of the boarding council, beneficiaries, friends, colleagues, sponsors or donors etc.?
* Did you unfold the campaign the way you planned it at the previous step?
Step 5. Evaluation!
* How much did you raise through this method?
* Was the campaign efficient from a financial point of view?
* How did the campaign unfold?
* Do you think you have a better image in the community now?
* How will you inform the people about the results of the campaign?
* How will you inform the people about what you accomplished with the money raised?
* What can you improve?
* What can you change?
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